![]() This customer was also influenced by multiple marketing channels such as: ![]() The customer ultimately makes a purchase online, but they visited a store to look at devices in-person prior to that event. To place marketing attribution in context, consider a customer who purchases a phone from a retailer that has both an online and brick-and-mortar presence. Marketers need tools for automating the data collection and analytics process. This makes it crucial for marketers to accurately map the customer journey that leads to a conversion.īut the sheer volume of marketing and sales data means that manually identifying the most valuable touchpoints during the journey is not feasible.
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